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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Architectural design firm wants to grow in the construction of special-purpose nanotechnology in the private sector
Presented by Geo Strategy Partners
CHALLENGE
The client witnessed rapid growth in new construction of special purpose nanotechnology in the public sector, but had no visibility of the potential in the private sector.
SOLUTION
Qualitative IDIs with respondents in more than 40 companies in the private sector.
RESULT
A comprehensive report and analysis determined that the drivers for new lab facility construction in the private sector were very different from the public sector, the opportunities were more limited in the near term and required more sophisticated marketing and business development tactics. The client avoided chasing a market opportunity that did not exist as perceived and received strategic guidance on how to pursue other opportunities.
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