Automotive Market Research: Electrification of main drive and auxiliary drives

Automotive market research on electification - new challenges for automotive suppliers ahead

„Electric, connected, autonomous“ – these words describe the future megatrends for the automotive industry. The electrification of main drive and auxiliary functions in the car will have strong influence on suppliers of mechanic and hydraulic components. Our customer, a global supplier of automotive sealings, assigned us to conduct a tailored automotive market research on market situation, future developments and potential growth areas in future vehicles with electric drives or alternative drivetrains.

Our service: Tailored automotive market research based on secondary data and expert interviews

Our team has conducted more than 300 successful automotive market research projects in Germany since 2006.

A large share of our automotive market research Germany projects are focused on market niches, innovative solutions and demanding high-tech applications. As off-the-shelf reports often do not provide reliable data on these type of markets, we have developed our proprietary systematic approach to research market, competition, customers and trends in challenging, future-orientated markets.

To provide the customer with the necessary insights on the future market development, we made use of our extensive access to all relevant secondary and desk sources in Germany’s automotive industry, including dozens of databases on the OEM and supplier market.

Additionally, we made use of our well established network of market experts in Germany’s automotive industry. We can setup expert interviews with potential customers, market participants and other experts quickly, covering the whole automotive value chain in Germany. By combining up to date secondary data with exclusive expert opinions, our analyses provided our customer with valuable insight on your prospective market.

Result: In-depth understanding of market opportunities and related risks

Based on our comprehensive automotive market research report, our client was able to understand market opportunities and risks in this dynamic industry in detail.

Based on our work, the customer started to adapt its future strategy to the market's needs, including necessary organizational, R&D, product development and marketing/ sales changes in the company.