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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Avoiding Monkey Traps
Presented by Customer Foresight Group, Limited
CHALLENGE
Companies and decision-makers risk being blindsided if they do not modify their strategies and tactics to conform to market developments such as the introduction of disruptive technologies, the implementation of new competitor startegies, changes in demographics and any research that challenges strongly held assumptions of the company's competitive environment.
SOLUTION
Competitive Intelligence is proven as an effective tool to arm decision-makers from getting blindsided by unexpected circumstances.
RESULT
The reader is presented with a number of circumstances where Competitive Intelligence helped decison-makers make informed decisions that either developed new sales opportunities, counteracted aggressive competitor sales tactics or prevented investment in risky marketing ventures.
ABOUT THIS CASE STUDY
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