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Dana Stanley
Greenbook’s Chief Revenue Officer
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Best Practice Benchmark Study in the Energy Industry
Presented by SIS International Research
CHALLENGE
The client did not have a clear idea of future trends in energy production, logistics and storage, which is essential for them to successfully consult their clients.
SOLUTION
- SIS conducted N=10 in-depth interviews (IDI) with business leaders, independent experts and other key opinion leaders for their thoughts and vision on the energy industry
- Three additional IDIs were conducted with targeted individuals: an expert in cyber security for electrical infrastructure, an expert in coal fire and nuclear power plants, and an expert in energy storage in lithium ion batteries
RESULT
- As a result of the insights SIS collected from experienced professionals, the client will get a significantly improved understanding of current and future dynamics within the energy space
- With this knowledge, the client will be able to better consult its own clientele and increase its value delivered to them
ABOUT THIS CASE STUDY
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SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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