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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Competitive Intelligence Adds Empathy to Client Relations
Presented by Customer Foresight Group, Limited
CHALLENGE
The challenge is to understand your company's product and service from the point of view of clients and competitors
SOLUTION
Competitive Intelligence provides insights into what competitors and clients are saying about your company's products and services, and puts you in the shoes of your clients.
RESULT
The key result is finding out weaknesses in your products and services, how those weaknesses are affecting sales. Competitive Intelligence will also provide guidance on improving products and services and how to communicate those improvements to the market.
ABOUT THIS CASE STUDY
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