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Dana Stanley
Greenbook’s Chief Revenue Officer
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Competitive Intelligence Study in the Imaging Sector
Presented by SIS International Research
CHALLENGE
- In 2014, SIS conducted a study for a leading Japanese manufacturer (“client”) of imaging and optical products
- Coping with increasingly fierce competition and declining market share, the client hired SIS to examine five (5) target competitors in the US Video Surveillance industry
- The client’s understanding at the time of their US competitors’ Go-To-Market strategy, marketing strategy, sales structure and growth strategy was insufficient
SOLUTION
- SIS was commissioned to conduct a competitive intelligence study to determine the five competitors strategy and identify their distinctive capabilities which enables them to conquer market share
- In-depth interviews of 30-60 minutes were scheduled and completed with N=22 interviewees, including current and former employees and independent industry experts
- SIS successfully delivered and presented strategic analysis per competitor to the client
RESULT
- The client implemented a partnership program and is beginning to realize an increase in sales
- The results will be determined over the course of 2015
ABOUT THIS CASE STUDY
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SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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