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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Competitive Profiling
Presented by SIS International Research
CHALLENGE
- How are key players (including Company XYZ) generally perceived in the market?
- How does Company XYZ compare to the spectrum of competitors (across key characteristics, clients/segments, services/products
- What are the relative strengths and weaknesses of key players?
- Key characteristics of the market (e.g., fragmentation, level of competition, maturity, etc.)
SOLUTION
The key project methodology that was used for this project was primary and secondary research.
Key Intelligence Topics:
- Messaging Perceived
- Marketing channels
- Key characteristics of the market
- Approximate size of the market
- Technologies
RESULT
- SIS recommends Company XYZ focuses on acquisitions outside of the envelope sector (envelopes are currently over
- 40% of its revenue base, more so once National Envelope assets are put to work).
- Given the industry challenges in the envelope business (particularly the rising use of e-cards, paperless billing, and the like), SIS strongly recommends that Company XYZ expand on its other operations in printing, packaging and labels.
ABOUT THIS CASE STUDY
Business issue:
Market research specialties
Presented by
Featured Expert
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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