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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Customer Satisfaction / Intelligence Study for a US Manufacturing Firm
Presented by SIS International Research
CHALLENGE
- SIS conducted a study for a major US player (“client”) in motion and fluid control technologies
- Coping with declining sales –as most of their product offerings were sold through catalogues and paper products– there was an urgency to turn this around
- A customer satisfaction/customer intelligence study was conducted to determine how the client’s customers find them and how these customers purchase products
SOLUTION
- SIS was commissioned to conduct a customer satisfaction/customer intelligence to determine the customer’s purchasing behavior and additional preferences
- Interviews of 10-15 minutes were scheduled and completed with N=50 customers and N=50 non-customers
- SIS successfully delivered and presented an analysis and actionable recommendations to the client’s executive management and CEO
RESULT
- The client developed and augmented a new website that included their product offerings
- They launched a sales program to support the online platform offerings
- A feedback loop was put in for the customers to continually give suggestions to the website
- The client realized an increase of sales of 10% in one year since the launch of this digital program
ABOUT THIS CASE STUDY
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SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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