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Dana Stanley
Greenbook’s Chief Revenue Officer
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Dr. Miracles Positioning with HMS Design
Presented by Insights in Marketing
CHALLENGE
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
SOLUTION
IIMPronto by Insights in Marketing: A quick turn in-person or online qualitative or quantitative research approach for when traditional timelines won’t work. iimPronto delivers consumer insights and feedback in just 7 days including a report with insights and recommendations.
We’ve developed a simplified screening process that enables us to more quickly:
- Recruit up to 30 qualitative respondents.
- Execute up to 5 quantitative monadic cells with 200 respondents/cell.
- Recruit valued and diverse consumer groups.
We’ve also streamlined our analysis process so we can get you a report with insights and recommendations in just a couple of days.
RESULT
Client was confidently able to land on a positioning and move forward to develop new packaging in time for their key retailer meeting.
ABOUT THIS CASE STUDY
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