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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Getting Quality Pack Insights Quickly with PackFlash®
Presented by Behaviorally
CHALLENGE
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A feminine care brand team sought to quickly define the impact of graphic and claims changes to in-market packaging.
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With tight timing for a planned redesign launch, they needed an extremely fast round of research.
SOLUTION
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The best design met objectives by maintaining the shopping experience and driving significantly stronger premium, modern and informative packaging perceptions than the current in-market option.
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Opportunity to drive even stronger visual engagement with key point-of-difference and product characteristic copy was also identified.
RESULT
A full report was provided within 5 days of design receipt – enabling the team to meet key timing milestones and move into the next phase for launch.
ABOUT THIS CASE STUDY
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