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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Global pharmaceutical company required a global brand perception and awareness study
Presented by Geo Strategy Partners
CHALLENGE
This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.
SOLUTION
Online survey with 600 respondents across four countries
RESULT
A clear competitive benchmark among physicians and healthcare workers across these four countries and a baseline of brand perception awareness, brand esteem, brand vitality, brand relevance, and brand stature.
ABOUT THIS CASE STUDY
Business issue:
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