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Dana Stanley
Greenbook’s Chief Revenue Officer
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Kellogg's Cheez-It | Agile Online Validation for Pack Designs within Days
Presented by Behaviorally
CHALLENGE
Kellogg’s refreshed the visual identity of their Cheez-It Variety Packs to drive visibility, simplify the design, and raise sharing appeal.
SOLUTION
Using PackFlash®, an agile, flexible online evaluation including custom questions, quickly identified the lead design that met all objectives.
RESULT
The new design received positive initial consumer feedback.
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