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Dana Stanley
Greenbook’s Chief Revenue Officer
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Land O'Frost Premium Lunch Meat | Leveraging Brand Equity to Convey Product Experience
Presented by Behaviorally
CHALLENGE
- .Land O’Frost wanted to redesign their Premium lunch meats packaging of over 20 years.
- PackFlash® quickly identified a new design that capitalized on existing brand trust while updating category cues.
SOLUTION
- Research showed over 50% of brand users noticed the new design and preferred it.
- The new design suggested a higher quality, healthier, and more appetizing product.
RESULT
- The new pack launched in August 2020.
- Two national grocers were so pleased that they requested to be the first to debut it in-stores.
ABOUT THIS CASE STUDY
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