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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Leading pressure vessel manufacturer needed a market opportunity study and go-to-market strategy
Presented by Geo Strategy Partners
CHALLENGE
Pressure vessel manufacturer needed a market attractiveness analysis across 30 industry sectors in order to prioritize its market focus and develop a strategy for market growth.
SOLUTION
Comprehensive qualitative and quantitative approach across over 30 industries: IDI’s, quantitative surveys, competitive intelligence; development of a market attractiveness model, and go-to-market strategies for the top five industries.
RESULT
A complete and thorough analysis of the competitive environment, a ranking of best markets for best products, and a go-to-market strategy for the best markets. This analysis guided the corporate board in allocating additional capital to fund the business’s growth in their large and fragmented market.
ABOUT THIS CASE STUDY
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