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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Medical devices: Measure brand performance
Presented by TforG Group
CHALLENGE
Product innovation and outstanding service are replaced by good-enough and price. TforG has developed various toolsets to measure the value and sustainability of the product positioning for the respective groups of stakeholders.
SOLUTION
- Validate and assess the value proposition and pricing strategy for products and devices.
- Understand current perceptions of existing competitor products in the market.
- Evaluate new features and the perceived value of the differentiators.
- Evaluate the outcomes expected from incorporating the differentiating features.
- Identify the key drivers of brand selection and key selling points.
- Determine the price sensitivity of the key differentiators.
RESULT
- Strategic Positioning Chart
- POPE Analysis
- Decision Making Unit
- Accessible Market – Price Sensitivity Modeling
ABOUT THIS CASE STUDY
Market research specialties
Presented by
Featured Expert
Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.
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