Packaging Testing Research For Alcoholic Drinks Leader

An international leader in alcoholic drinks, our client had a portfolio of over 300 brands. The research focused on developing optimal packaging designs for their Beer and Cider ranges.

An online survey methodology, incorporating our PackProbe approach, was used for this research. Interviews were conducted among a robust target sample of respondents who purchased beer in bars or pubs who were asked to evaluate various candidate designs, allowing our client to understand the strengths and weaknesses of each, ultimately identifying the optimal approach.

The PackProbe research indicated that respondents had a clear design preference across several key metrics, including recognition, appeal, and brand fit. Utilising the insights from this research, the global beer & lager brand was able to move forward with the development of the new Counter Mount, which was introduced into pubs, bars and restaurants in 2020.

Testimonial from Beer & Lager Brand

“The team at Vision One were a pleasure to work with. They went above and beyond to deliver an answer to our business issue with tight deadlines and an even tighter budget! I look forward to working with them again in the future."