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CHALLENGE
Present both the problem to be solved (or the opportunity that may be reached) and the stakes the reason why the problem or the opportunity matters. The challenge is ultimately what led the client to buy your service. The stakes are what the client hopes to gain by overcoming the problem, meeting the challenge or seizing the opportunity.
SOLUTION
Introduce the product or service your company provides that solves the customer’s problem or helps them achieve their goals. Explain what your company, product, or service does to meet the challenge; what it does for the client. Be specific.
RESULT
Present the consequences of the Solution. What change did it bring about? Demonstrate fulfillment of the desire described in the Challenge – as concretely as possible. How did your company, service, or product help your client?
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