CRC Research Inc. vs Material

CRC Research Inc.
CRC Research Inc.

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Company details

Description

CRC Research is the premier market research agency in Canada.

With 10 focus group rooms across our facilities in Toronto, Vancouver and Montreal, we are the largest supplier of facilities, bilingual recruitment and moderation, project management and qualitative research field services in C

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Full Service

  • Qualitative Consultant

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Extensive database

  • Canadian owned

  • Pan Canadian reach

  • Custom recruitment

  • Low incidence recruits

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

Vancouver, British Columbia, Canada

New York, New York, United States

Market Research Specialties

  • Consumer Market Research

  • Taste Tests & Sensory Tests

  • Recruiting for Market Research

  • Qualitative Services - Moderators

  • Healthcare & Medical [market sector expertise]

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools