Conifer Research vs Material

Conifer Research

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Material

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Company details

Description

Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver ac

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

Full Service
Qualitative Research
Quantitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

High Quality Deliverables
Quant, Qual & Design
Custom, Creative Approach
Mixed Methods
Behavioral Research

Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design

Location

Chicago, Illinois, United States

New York, New York, United States

Market Research Specialties

Ethnography
Shopper Journey Mapping
Market Segmentation
Business-to-Business Research
Consumer Market Research

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Features and attributes

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Natural language queries

Omnichannel

Physical product testing

Physical store

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Real-time tracking & alerts

Research communities

Synchronous platform

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools