Decision Analyst vs NAILBITER

Decision Analyst
Decision Analyst

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NAILBITER
NAILBITER

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Company details

Description

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 corporations, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational competencies, helping its clients solve complex marketing and busine

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidde

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • International Expertise

  • Optimize Strategy

  • Build Stronger Brands

  • see your shopper shop

  • hear your shopper shop

  • behavioral and actionable

  • full service consulting

  • Real, not recall

Location

Arlington, Texas, United States

Herndon, Virginia, United States

Market Research Specialties

  • Segmentation Analytics

  • Advanced Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • Shopper Insights

  • New Product Post-Launch Tracking

  • Shopper Journey Mapping

  • Virtual Reality / Augmented Reality Software

  • Concept Optimization Research

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools