Fors Marsh vs Material
Company details
Description
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Consulting
Full Service
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Onsite lab
Usability testing session
Eye tracking experts
Social Listening Lab
In-depth interviews
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Arlington, Virginia, United States
New York, New York, United States
Market Research Specialties
Full Service Market Research
Government [market sector expertise]
Advertising Research
Consumer Market Research
Customer Satisfaction Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
in-house eye tracking
IDI lab space
focus group lab space
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