Highlight vs Toluna

Company details

Description

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of the global panel, and a made-to-measure service to scale your business.


Toluna is powered by 2650 employees worldwide, deli

Type of company

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

  • Software & Technology

Top benefits

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

  • End-to-End Platform

  • DIY

  • Flexible Service Model

  • Research Expertise

  • Integrated Global Panel

Location

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Norwalk, Connecticut, United States

Market Research Specialties

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Advertising Research

  • Brand Positioning Research

  • Business-to-Business Research

  • Consumer Market Research

  • Customer Satisfaction Research

Features and attributes

  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Demo recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

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    Images

    Highlight

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