Infotools | Harmoni vs Latana

Infotools | Harmoni
Infotools | Harmoni

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Company details

Description

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organizations, and markets. Established in 1990, we work with some of the world’s top b

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Data & Analytics

  • Support Services

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Combine quant data sources

  • Investigate data quickly

  • Quality insight reporting

  • Self-serve data analysis

  • 35+ years MR experience

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Auckland, New Zealand

Berlin, Germany

Market Research Specialties

  • Data Analysis

  • Cross-Tabulation Software

  • Data Visualization & Dashboarding Software

  • Survey Reporting and Analysis

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

Features and attributes

  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Natural language queries
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Natural language queries
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Demo recording

    Harmoni: Get your Team and Brand Tracking in the Right Direction

    demo
    20 min

    Watch Recording

    Infotools: How Automation Gives Market Researchers Space to Think

    demo
    30 min

    Watch Recording

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    Infotools | Harmoni

    Infotools | Harmoni

    Infotools | Harmoni

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