KLC vs Material

Company details

Description

KLC delivers always-on human insight. We’ve been building custom online research communities (MROCs) longer than almost anyone and our solutions help companies build better experiences, better marketing, and better products! For more than 25 years, KLC has connected brands with their customers th

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Panels / Communities

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Experience and Expertise

  • 90+ % Client Retention

  • Always On Solution

  • Incredible Value

  • Great Team

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

Red Bank, New Jersey, United States

New York, New York, United States

Market Research Specialties

  • Insight Communities (MROC)

  • Crowdsourcing & Co-creation

  • Customer Experience Research

  • Consumer Market Research

  • Full Service Qualitative Market Research

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools