Latana vs Blix

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Blix is a a powerful, easy-to-use text analysis platform for coding and analyzing survey open-ends and online reviews at scale, powered by Generative AI.


Our semantic coding platform will automatically turn qualitative textual feedback into coded quantitative data.


Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Software & Technology

  • Quantitative Research

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Automated theme extraction

  • AI-Powered verbatim coding

  • Effortless & Easy to use

  • Multiple language support

  • Sentiment analysis

Location

Berlin, Germany

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Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

  • Open-End & Verbatim Response Coding

  • Text Analytics

  • Customer Experience Research

  • Data Analysis

  • Artificial Intelligence / AI-Powered Insight Platforms

Features and attributes

  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Multisource data integration
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Multisource data integration
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Images

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    Blix