Logica Research vs Material

Logica Research
Logica Research

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Material
Material

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Company details

Description

Logica Research is driven to help financial brands, fintech firms, technology companies, and other growing organizations use research to improve people's lives and drive business growth. Logica excels in creating customized market research solutions that spark brand engagement, launch products, and

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Financial Services

  • B2B Research

  • Brand Research

  • Message Communications

  • Product Development

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

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New York, New York, United States

Market Research Specialties

  • Market Research with Generation Y - Millennials

  • Market Research with Generation Z

  • Financial Industry [market sector expertise]

  • Multi-Country Studies

  • Brand Equity Research

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools

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