MarketCast vs TRC Insights

MarketCast
MarketCast

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TRC Insights
TRC Insights

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Company details

Description

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin

TRC Insights is a research & analytics firm, specializing in:

  1. online communities
  2. pricing research

Type of company

  • Data & Analytics

  • Qualitative Research

  • Quantitative Research

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Powering the Ad Lifecycle

  • Next-Gen Brand Tracking

  • Entertainment Research

  • Measuring Ad Attribution

  • Fandom Research & Insight

  • On GRIT Top 50 list

  • In business for 35+ yrs

  • 100s of conjoints

  • Team of in-house analysts

  • HITRUST audited data

Location

Culver City, California, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Advertising Effectiveness Research

  • Advertising Research Advertising Tracking

  • Advertising Communication Strategy Research

  • Advertising Copy Testing - Digital Media

  • Advertising Copy Testing - Traditional Media

  • Brand Equity Research

  • Price & Pricing Research

  • Product Market Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

Features and attributes

  • Custom tracking surveys
  • Ideation and co-creation tools
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]