Material vs TRC Insights
Company details
Description
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
TRC Insights is a research & analytics firm, specializing in:
- online communities
- pricing research
Type of company
Full Service
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
On GRIT Top 50 list
In business for 35+ yrs
100s of conjoints
Team of in-house analysts
HITRUST audited data
Location
New York, New York, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Brand Equity Research
Price & Pricing Research
Product Market Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]