Mindspeller vs TRC Insights

Mindspeller
Mindspeller

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TRC Insights
TRC Insights

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Company details

Description

From Brand Archetyping to Brand Equity Avoid (re)branding fiascos or campaign flukes based on outdated marketing research methods.

Use Mindspeller’s neuro-semantic AI to augment your intuition and finetune your brand identity, ensuring a customer experience that resonates on a deeper leve

TRC Insights is a research & analytics firm, specializing in:

  1. online communities
  2. pricing research

Type of company

  • Data & Analytics

  • Quantitative Research

  • Software & Technology

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Guaranteed Brand Equity

  • Neuro AI recommendations

  • No forced choice surveys

  • EEG validated

  • Actionable neuromarketing

  • On GRIT Top 50 list

  • In business for 35+ yrs

  • 100s of conjoints

  • Team of in-house analysts

  • HITRUST audited data

Location

New York, New York, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Implicit Association Research

  • Business Issue: Brand repositioning

  • Brand Image Tracking

  • Brand Positioning Research

  • Online Quantitative Data Collection Methods

  • Brand Equity Research

  • Price & Pricing Research

  • Product Market Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

Features and attributes

  • Custom tracking surveys
  • Ideation and co-creation tools
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Images

    Mindspeller

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    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]