Numerator vs TRC Insights

Numerator
Numerator

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TRC Insights
TRC Insights

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Company details

Description

Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard

TRC Insights is a research & analytics firm, specializing in:

  1. online communities
  2. pricing research

Type of company

  • Data & Analytics

  • Full Service

  • Software & Technology

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Panel Data Analysis

  • Omnichannel Share Data

  • Verified Buyer Surveys

  • Advertising Intelligence

  • Promotions Intelligence

  • On GRIT Top 50 list

  • In business for 35+ yrs

  • 100s of conjoints

  • Team of in-house analysts

  • HITRUST audited data

Location

Chicago, Illinois, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Online Research Panels

  • Product Development Research

  • Consumer Market Research

  • Promotion Development & Evaluation Research

  • Shopper Insights

  • Brand Equity Research

  • Price & Pricing Research

  • Product Market Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

Features and attributes

  • Custom tracking surveys
  • Ideation and co-creation tools
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]