Qic Research, LLC vs Fletcher Knight, Inc.

Qic Research, LLC
Qic Research, LLC

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Fletcher Knight, Inc.
Fletcher Knight, Inc.

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Company details

Description

Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:


IN-PERSON: in-homes, shop-alongs, store intercepts,

Fletcher Knight is a global brand strategy and innovation consulting firm that partners with the world's leading companies to build bigger, better brands.

Our key capabilities include brand strategy, innovation strategy, qualitative and quantitative agile research, brand design, and new c

Type of company

  • Consulting

  • Qualitative Research

  • Qualitative Consultant

  • Consulting

  • Qualitative Consultant

  • Quantitative Research

Top benefits

  • Contextual Insights

  • Consultative Approach

  • Broad Category Experience

  • Suite of Qual Solutions

  • Youth Expertise

  • Creative Led Research

  • Agile Research

  • Breakthrough Insights

  • Inspirational Ideas

  • Rigourous Strategy

Location

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Stamford, Connecticut, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Ethnography

  • Consumer Market Research

  • Mobile Qualitative Research

  • Online Focus Groups

  • Ethnography

  • Brand Positioning Research

  • Concept Development Research

  • Idea Generation

  • Strategic Market Research

Features and attributes

  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform
  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform