Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
Consulting
Qualitative Research
Qualitative Consultant
Data & Analytics
Consulting
Qualitative Research
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Quality Insights
Objectives Focus
Depth of Inquiry
Actionable Results
Outstanding Service
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Santa Monica, California, United States
Full Service Qualitative Market Research
Ethnography
Consumer Market Research
Mobile Qualitative Research
Online Focus Groups
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Defend sales, volume
Business Issue: Defend price premium
Business Issue: Defend market share