The Directions Group vs AOC Marketing Research

The Directions Group
The Directions Group

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AOC Marketing Research
AOC Marketing Research

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Company details

Description

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun

Professional, effortless, and respondents who are exactly on spec. These are a few of the things we promise at AOC Marketing Research. AOC is an owner-operated facility with a focus on quality on-site recruiting and service. Our specialty is recruiting and implementing focus groups, in-depth intervi

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Focus Group Facility

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Increased Brand Loyalty

  • Differentiation

  • Growth & Innovation

  • Market Dynamics

  • Optimal Market Positioning

  • Respondents on Spec

  • In-house Recruiting

  • High Show Rates

  • Private Client Suites

  • Culture of Excellence

Location

Cincinnati, Ohio, United States

Charlotte, North Carolina, United States

Market Research Specialties

  • Market Segmentation

  • Brand Positioning Research

  • Brand Equity Research

  • International Market Research with Consumers

  • Price & Pricing Research

  • Focus Group Facilities

  • Taste Test Facilities

  • Mock Jury Research

  • Home Use Tests

  • Full Service Quantitative Market Research

Images

The Directions Group

Directions Inc Headquarters

The Directions Group

Top Workplace 2023 Award

The Directions Group

Company Meeting 2023

AOC Marketing Research

AOC Marketing Research

AOC Marketing Research