The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun
Consulting
Qualitative Research
Quantitative Research
Focus Group Facility
Qualitative Research
Quantitative Research
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
Respondents on Spec
In-house Recruiting
High Show Rates
Private Client Suites
Culture of Excellence
Cincinnati, Ohio, United States
Charlotte, North Carolina, United States
Market Segmentation
Brand Positioning Research
Brand Equity Research
International Market Research with Consumers
Price & Pricing Research
Focus Group Facilities
Taste Test Facilities
Mock Jury Research
Home Use Tests
Full Service Quantitative Market Research
Directions Inc Headquarters
Top Workplace 2023 Award
Company Meeting 2023