Toluna vs Werk Insight

Werk Insight
Werk Insight

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Company details

Description

Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of the global panel, and a made-to-measure service to scale your business.


Toluna is powered by 2650 employees worldwide, deli

Werk Insight is a full-service B2B market research company.


We think there is a better way to do B2B market research. It starts with getting the basics right. That means data from real people, a streamlined research process, and genuine B2B expertise. Our clients include some of

Type of company

  • Qualitative Research

  • Quantitative Research

  • Software & Technology

  • Full Service

  • Quantitative Research

  • Qualitative Research

Top benefits

  • End-to-End Platform

  • DIY

  • Flexible Service Model

  • Research Expertise

  • Integrated Global Panel

  • True B2B experts

  • High-quality validated data

  • Streamlined research processes

  • Consultative approach

Location

Norwalk, Connecticut, United States

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Market Research Specialties

  • Advertising Research

  • Brand Positioning Research

  • Business-to-Business Research

  • Consumer Market Research

  • Customer Satisfaction Research

  • Business-to-Business Research

  • Business Issue: Brand / product / service launch

  • Brand Positioning Research

  • Brand Equity Research

  • B2B Research Market & Competitive Intelligence

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality