Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Cannabis Product Experts
USA, Canada and Global
Creative Methodologies
Consumer Sensory Based
Strong Legal Background
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Brampton, Ontario, Canada
New York, New York, United States
Cannabis & CBD [market sector expertise]
Taste Tests & Sensory Tests
Online Focus Groups
Product Market Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers