Virescent Analytics Inc. vs Material

Virescent Analytics Inc.
Virescent Analytics Inc.

Visit website

Company details

Description

At Virescent we believe that cannabis and products containing cannabinoids require the application of expertise derived from years of conducting research across many categories, but in its own unique way.

Attributes involving sensory, functionality, and hedonic responses to cannabis and ca

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Cannabis Product Experts

  • USA, Canada and Global

  • Creative Methodologies

  • Consumer Sensory Based

  • Strong Legal Background

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

Brampton, Ontario, Canada

New York, New York, United States

Market Research Specialties

  • Cannabis & CBD [market sector expertise]

  • Taste Tests & Sensory Tests

  • Online Focus Groups

  • Product Market Research

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools