Categories
October 27, 2021
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
A discussion on panel sample with market research industry leaders.
Along with finding ways to create better quality samples and to keep panelists motivated and invested in the process, Logit is constantly exploring new and innovative avenues of research execution. In this discussion, Logit’s Sam Pisani speaks with Leonard Murphy of GreenBook, Lisa Wilding-Brown of InnovateMR, and Vignesh Krishnan of Research Defender about sample quality in the 21st century, and what a modern-day panelist should look like.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Leonard Murphy
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
ARTICLES
Top in Focus Groups
The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online
The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...
Karen Lynch
Head of Content at Greenbook
The Greatly Maligned Focus Group
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Ken Roberts
Chief Innovation Officer at Forethought
Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Hunter Thurman
President at Alpha-Diver
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
