Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports

By Jeffrey Henning

Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

1. Getting Deeper “In the Moment” – Anne-Marie McCallion of The Numbers Lab, writing for TMRE, makes the case for adding video to online surveys, using facial coding, and collecting passive data.
2. How Market Researchers Can Thrive in the Age of Faster and Cheaper – Writing for Vision Critical, Ray Pointer outlines 7 steps for researchers to thrive: 1) Get closer to customers; 2) Integrate with the rest of the business; 3) Be an automation winner; 4) Be an improvement enabler; 5) Be a business translator; 6) Gain a skill each year; 7) Use market research skills as your edge.
3. The Internet of Things Builds More Brand Inertia – Nigel Hollis of Millward Brown points out that once your refrigerator is telling your grocery store to restock it (through the Internet of Things), it will be even more difficult for new brands to win customers.
4. The 3 Pillars of Content Marketing + Bonus (6 Best MRX Blogs) – To succeed in blogging for researchers, identify your target audience, reach out to them on the sites they frequent, and deliver consistently.
5. Global Study Shows Many Around the World Uncomfortable with Levels of Immigration – In a survey across 22 countries, Ipsos Mori found that 4 in 10 want to reject all refugees, and 6 in 10 are concerned about terrorists pretending to be refugees.
6. Text Analysis Predicts Your Politics without Asking – Blondes prefer Republicans, married Christians vote Republican, and other insights from self-descriptions according to a study of 1,000 U.S. adults by Tom Anderson of Anderson Analytics.
7. Sports Fandom Culture: Global Viewing Habits and Consumption – This free ebook from Euromonitor (registration required) looks at revenue from sports events, the rise in use of a second screen while watching sports (for commentary and conversations), and tourism to Brazil.
8. The Rise and Fall of Big Data Hype—and What It Means for Customer Intelligence – Tyler Douglas of Vision Critical says the “big drawback” of Big Data is the lack of actionable information that reveals customers’ motivations and attitudes.
9. Snacking and Out-of-Home Eating Mean Calorie Intake is Underestimated – As waistlines grow, people’s reported calories shrink, according to The Behavioral Insights Team. As a result, official UK statistics on calorie consumption are wrong.
10. Approaches and Trends in Data Visualization and Storytelling – Mike Page of Blueocean provides tips for approaches to visualizing data: be clear, engage with stakeholders, and encourage collaborate.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.