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Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: competitive positioning

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

Head of Insights at Olson Zaltman

August 17, 2021

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Gain & Retain®

Classifying CX Initiatives – Part Two Competitive Parity

Why you need to keep your offer contemporary to remain competitive.

Ken Roberts

Chief Innovation Officer at Forethought

May 25, 2021

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Gain & Retain®

Stop Ignoring Your Price Brand!

Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?

Ken Roberts

Chief Innovation Officer at Forethought

February 24, 2021

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