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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: content analysis
Behavioral Insights Academy
Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip
As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...
CEO Series
Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
Greenbook
Editorial Team at Greenbook
Brand Strategy
How to be Bland: Insights From Direct-to-Consumer Branding
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
How Hershey Canada Turned Agile to Win TV Audiences with Twizzler
ZappiStore utilized agile methods to test Hershey Canada advertising
Georgia Psyllidou
Director, Digital & Marketing Analytics at ZappiStore