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Archive: ethonography

Research Methodologies

Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering

How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.

Sania Haq

Head of Research at AudienceNet

April 14, 2021

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Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Managing Director at Ethnic Opinions

February 4, 2021

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