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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: mystery shopping
Customer Experience (CX)
How to Use Mystery Shopping Research to Improve the Customer Experience
Discover the power of mystery shopping research in improving customer experience. Uncover service strengths and exceed customer expectations to boost ...
Ashley Shedlock
Content Coordinator at Greenbook
In-Store Mobile Usage: Much Ado About Nothing – Again
“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.
Steve Needel,
Research Methodologies
How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice
Video mystery shopping is an excellent tool to capture the reality of the customer experience and the nature of advice given.
Neal Cole