The Exchange

Leonard Murphy

Chief Advisor for Insights and Development

With over 20 years of high visibility leadership roles in the Market Research industry Leonard ‚"Lenny" Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world. As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Chief Advisor for Insights and Development at GreenBook. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.

Karen Lynch

Head of Content

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.