Top Desk Research & Secondary Market Research Companies

What are secondary market research companies?

Secondary research, also known as desk research, is an important tool for market researchers, enabling them to quickly and cost-effectively address business concerns, plan more efficient primary research, enhance analysis of primary research, and more convincingly report findings from primary research. Any data or research for which you are not the original owner and that can help address your business question ethically and legally (preferably) can be considered secondary research. In marketing, secondary research is applied in various situations such as anticipating a competitor’s next actions, sizing a new target market, evaluating how well your product’s next innovation will differentiate it from competitive alternatives, benchmarking launch performance, and weighting survey responses to a population.