[WEBINAR] 15 Years into the Future of Market Research

The way consumers consume media, shop, and engage with one another has been completely changed over the last 15 years, and we need to adapt our consumer insight strategies to stay ahead. Transformative consumer insights programs have begun to leverage automation to operate more efficiently, and obtain insight in nearly real-time. They’ve obtained deeper insight from consumers by leveraging branded community approaches that couple consumer feedback with passive metering for unrivalled ethnographic insight, and looked at mobile as a solution to their need to get closer to consumers and better understand the path to purchase.

Join us to explore the future of consumer insight as we know it.

Topics Include:

1. Automating the research process to spend more time on adding value
2. A holistic customer picture deepens customer segmentation
3. How brands are using branded communities on their own for real-time insight, and with assistance for deeper result
4. The evolution of consumer insight – what it means to brands today
5. Streamlining the insight generation process to react in real-time

MARK SIMON

Managing Director, North America / Managing Director Business Technology Group

Toluna

Mark has been with Toluna since 2005, and took on the role of Managing Director for Toluna North America in 2013. He also heads up Toluna's business technology group. The group’s responsibilities include enterprise community solutions (PanelPortal, Toluna Analytics) through to mass market DIY research tools such as QuickSurveys.

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