CMI Appoints Scott Layne as New President and COO

CMI, an insights and consulting firm, announced that Scott Layne has joined their firm. Layne will provide strategic leadership for the organization, enhance operational management and further develop CMI’s growing portfolio of regional and national accounts.

Layne comes with a wealth of experience within the industry, having been in leadership roles at The Marketing Workshop and Bellomy Research. Building upon his previous experience, Layne will bring a multitude of skills that will further strengthen the firm’s strategic priorities and add value for our clients. Layne comments ‘I am excited to start a new challenge with CMI and look forward to working with a great team of professionals.  CMI is a well respected company that prides itself on a strong track-record in contributing to their clients’ success.’ 

Layne will assume responsibility for managing all aspects of the company including Strategy, Operations, Sales and Marketing and Client Services.  Layne will be actively involved with CMI’s client teams to continue delivering intelligence that produces exceptional brand and customer experiences. 

‘Scott is a solid researcher with a proven track record in building top line growth, as well as creating operational efficiencies and developing new services.  He has a reputation for building strong client rapport and developing the staff and skill sets needed to support these important relationships.  I have great confidence in Scott's ability to align CMI’s strategic position with our operational practices to keep our solutions relevant in an ever-changing marketing and research environment, said Chet Zalesky, Founder and CEO of CMI. 

About CMI

CMI is an insights and consulting firm servicing clients in the life sciences, financial, insurance,  services and B2B industries.  We specialize in customer acquisition and loyalty in markets which have complex purchase processes.  Our research solutions focus on fueling strategy via brand and marketing management, customer experience and performance tracking.  We are a solutions-focused firm and pride ourselves as strategic contributors to our client’s success.