Cross-Tab Marketing Services Launches Livewire

Cross-Tab Marketing Services Launches Livewire

Livewire is a reporting and data analysis tool part of the Cross-Tab’s advanced research operations technology platform called ctOS^TM (Cross-Tab Optimizer Suite)

Livewire has been developed on multiple platforms - HTML5, Android and iOS

Livewire integrates with various industries standard platforms, such as Confirmit, Dimensions and Askia

Cross-Tab group endeavors to be a leader in providing innovation to its clients. Cross-Tab Marketing Services announced the commercial launch of Livewire, a cutting edge multi-device reporting and data analysis tool under the ctOS™  (Cross-Tab Optimizer Suite) umbrella. ctOS^TM is a new age “operating system” for market researchers. 

ctOS^TM substantially enhances the efficiency, productivity and speed of global market research. The interface is user-friendly and helps clients to access and visualize research data in a faster and a convenient manner.

Livewire has been developed on multiple platforms - HTML5, Android and iOS to provide users with seamless and anytime access to live data. It integrates with various, industry-standard platforms, such as Confirmit, Dimensions, Askia, etc. to provide rich and intuitive real-time reports on live surveys. Users can use it to track in-field project progress, create custom dashboards, monitor key survey metrics and download or export data in real time. Unique interactive features place users right in the middle of action where they can monitor online field progress, set up alerts, download data, look at data trends from past waves and interact with the project managers through the same application. 

Commenting on the launch, Mr. Ashwin Mittal, President – Cross-Tab Marketing Services, said, “Livewire is a powerful reporting and data analysis tool, which combines an advanced reporting and data visualization interface with various data collection platforms at the backend. It addresses a big gap in research delivery mechanism and is already finding resonance with both researchers and end users.”

Key features of Livewire:

High-Powered Reporting Engine: Seamless integration with various data collection tools that allow automatic data downloads and aggregation, and stunning visualization.

Custom Report Authoring Along with Report Templates: Drag-and-drop tool creates custom charts, allows for dashboard saves and data exports. Pre-built reports/charts enable users to get started the moment they login.

Long-Term Data Trending: Generates wave-on-wave reports for long term projects. E.g. brand trackers.

Access to Raw Data: Ability to download survey data, including verbatim responses, as they arrive, without reaching out to office or off-shore data delivery teams. 

 

About Cross-Tab:

Cross-Tab, a leading marketing services and a market research outsourcing company. It offers full range of market research operations, marketing services, and data analytics solutions to clients combined with strong technology and process orientation. Cross-Tab is the only market research outsourcing company listed in Fortune’s ranking of the top 100 outsourcers.