INFOTOOLS APPOINT NEW GLOBAL CLIENT DIRECTOR

Ex-Ipsos ASI director boosts talent pool to lead and grow major global account

Infotools recently appointed Horst Feldhaeuser to head up Infotools’ account with the Coca-Cola Company. He has joined the team at the Infotools head office in New Zealand.

‘Coca-Cola have been a long-standing Infotools client. Horst’s impressive credentials and experience give him a very solid platform from which to build on our relationship with this beverage giant,’ says Ant Franklin, Infotools CEO.

Previously working as the head of client services for Potentiate in Sydney, Feldhaeuser has filled several senior positions in Australia and New Zealand. In Sydney, these included director of Ipsos ASI and national financial services director for Synovate, as well as research director for Synovate in Auckland.

Feldhaeuser’s contribution to the market research industry in both Australia and New Zealand includes involvement in the Australian Market & Social Research Society (AMSRS) since 2008, and chair since November 2013. He also filled the role of Market Research Society of New Zealand (MRSNZ) president between 2007 and 2010.

Infotools transform marketing research data into a Knowledge Bank. Clients then use tools to investigate, visualise and create stories. Infotools is a privately-owned company, operating in over 110 countries and registered in New Zealand since 1990. For more information, visit www.infotools.com.

If you'd like more information about this topic, or to schedule an interview with Horst Feldhaueser, please call Sophie van der Vorst at +64 9 488 1770 or email her at [email protected]


This content was originally published by Infotools . Visit their website at www.infotools.com.