Lucid Announces Bridget Bidlack as New SVP, Product

Lucid, the leading global programmatic platform for buying and selling sample, announced Bridget Bidlack as its new SVP, Product. Bidlack will oversee Lucid’s product team, bringing a wealth of experience in product development and organizational leadership.  
 
In her new role, Bidlack will drive Lucid toward continued growth and innovation in its product suite. She will focus on optimizing Lucid’s existing solutions while developing new offerings for the company’s global platform. 
 
Lucid CTO, Rick Pittenger, said, “As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, AdTech, and MarTech, Bridget brings talent and experience that aligns with our vision for Lucid’s future.” 
 
During this period of substantial growth, Bidlack’s experience in scaling and building high-performance teams will be a significant asset to Lucid.  
 
“I’m thrilled to join Lucid,” said Bidlack. “Having spent the bulk of my career building data-driven products, I’m excited for the opportunity to deliver quality data that informs not just advertising and marketing initiatives but also corporate strategies.”  
 
The current pace of Lucid’s expansion is expected to continue unlocking new growth opportunities for its customers. 
 
“With Bridget’s experience in product development and organizational design, I’m confident that she will lead Lucid’s product team into the next phase of market research innovation,” said Patrick Comer, Lucid Founder, and CEO.   Bidlack has driven product vision, evolution, and innovation for more than 20 years. Prior to joining Lucid, she held leadership roles at companies such as IBM, Microsoft, and Experian. 

 
About Lucid 
Lucid is a market research platform that provides access to authentic, first-party data in over 100 countries. Its products and services enable anyone, in any industry, to ask questions of targeted audiences and find the answers they need – fast. These human answers can be used to uncover motivations, increase revenue, and measure the impact of digital advertising. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, EMEA, and APAC.