Qualitative Research Consultants Association (QRCA) Elects Officers and Directors

QRCA has elected its officers and directors for 2014-2015. The nine-member board is led by President Mark Sumpter, President of Consumer Link Moderating & Research Consulting, Inc., Chicago. The other members are:

• Vice President: Monica Zinchiak, Z. Research Services, San Diego, California
• Treasurer: Manny Schrager, Consumer Centers of New York and New Jersey, Montclair, New Jersey
• Secretary: Jay Zaltzman, Bureau West Research Group, Palm Springs, California
• Daniel Berkal, The Palmerston Group, Toronto, Ontario
• Shaili Bhatt, C+R Research, Chicago
• Corette Haf, Corporate Research Consultancy, Malmesbury, Province of the Western Cape, South Africa
• Marc-André Leduc, M. Leduc & Co., Montreal, Quebec
• Susan Sweet, Sweet Insight Group, Lafayette, Colorado

“I am honored to serve and to lead QRCA”, Mr. Sumpter said. “This is an exciting time to be a qualitative research expert, and QRCA is at the forefront in creating a place where qualitative researchers can share best practices and leading-edge research techniques. The collaborative spirit of QRCA makes it the best professional home for qualitative research consultants from around the globe.”

 About QRCA
The Qualitative Research Consultants Association (www.qrca.org) is a not-for-profit organization that promotes excellence in all aspects of qualitative research. The QRCA offers access to nearly 1,000 qualitative research consultants throughout the world, including focus group moderators, facilitators, ethnographers, and planners in many types of qualitative research. The organization’s expertise includes focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, and other qualitative approaches using in-person and online methodologies.