SCHLESINGER ASSOCIATES ANNOUNCES FACIAL CODING FOR QUALITATIVE RESEARCH

Schlesinger Associates has added Affdex Discovery™, a facial coding tool, to its
portfolio of qualitative services. Schlesinger collaborated with Affectiva, the owner of Affdex Discovery™, to help adapt their already successful quantitative facial coding tool for moderator use in focus groups and in-depth Interviews to prompt more in-depth discussion.

This qualitative method, new to the market and based on proven award-winning software, scientifically and unobtrusively measures non-verbal emotional engagement responses to video stimuli, revealed through facial expression.

During a qualitative session, key emotion traces are captured in real-time, via webcam, and reported back to a moderator console.  Post-session analysis is also available via interactive dashboards.

Commenting on the news, Anne Hedde, Executive Vice President, Schlesinger Interactive said, “We sought a partner to develop a solution for our insight clients and moderators which could quickly and effectively gauge respondent emotions in a non-invasive and cost-effective way.  Affectiva’s proven success and experience in quantitative facial coding, along with our applica­tion knowledge in qualitative settings, has created powerful combination for enhancing the value of research during focus groups and IDIs.”

Nick Langeveld, CEO, Affectiva added, ”We are delighted to bring our cutting edge solution for scalable, unfiltered emotional insight to qualitative researchers to allow them take their methods beyond self-report to help their clients optimize concept effectiveness.”                             
Schlesinger Associates Background Information
Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment for any research methodology.  Schlesinger Associates has offices in the US, UK, France and Germany.

Main Executives
Steve Schlesinger, CEO       Mike Sullivan, President

Schlesinger Associates Brands and Office Locations

Schlesinger Qualitative                         Schlesinger Interactive
Schlesinger Transcription Services        Schlesinger Trial & Jury Consulting
Interactive Video Productions 

Research Offices and Focus Group Facilities in the USA:
Schlesinger Associates

Atlanta | Boston | Chicago | Chicago O'Hare | Dallas | Houston | Los Angeles | New Jersey | New York | Orlando | Philadelphia | Philadelphia Bala Cynwyd | Phoenix | San Francisco | St. Louis

Research Offices and Focus Group Facilities in the UK:
The Research House
Central London | Wimbledon

Research Offices and Focus Group Facilities in France:
Passerelles, Paris
ConsuMed Research, Paris

Research Offices and Focus Group Facilities in Germany:
Schmiedl Marktforschung GmbH, Berlin | Frankfurt | Munich

For further information, hi-res images or interviews please contact:
Sue Maldonado, Vice President, Global Marketing & Communications [email protected]